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Expanded Market Coverage: Sister Magazines
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Sister Magazines, Industry Alliances Enable Reach into Related Markets
Kitchen & Bath Design News' parent company, Cygnus Business Media, is a major provider of a broad range of business-to-business information services, including publications, e-commerce activities, expositions, conferences, custom publishing programs, directories, database marketing and more.
Through KBDN and its sister magazines – Qualified Remodeler, Residential Design & Build, Surface Fabrication and Wood Digest – advertisers can benefi t from a synergy, reach and market penetration unmatched by any other trade publishing company.
“Package” ad programs enable marketers to capture the attention of prime product specifi ers with enormous buying infl uence in the following four markets closely allied to the kitchen and bath trade:
With Qualified Remodeler: Reach key remodeling-product specifiers, including many with active involvement in kitchens and baths. QR's circulation includes residential remodelers, architects, building material retailers and related trade professionals. Combined circulation with KBDN: 133,000+. Unduplicated circulation: 82%.
With Residential Design & Build: Reach luxury home builders, architects, design/build fi rms and others who design custom homes. RD&B, published 9x per year, provides a critical link to the design/build community nationwide. Combined circulation with KBDN: 101,000+. Unduplicated circulation: 90%.
With Surface Fabrication: Reach leading fabricators and other specifi ers of solid surfacing, engineered stone and other surfacing materials used in both residential and commercial applications. This monthly publication is the only trade magazine exclusively targeted at this critical readership. Combined circulation with KBDN: 62,000+. Unduplicated circulation: 97%.
With Wood Digest: Reach decisionmakers for cabinet hardware and components, laminate, tools and equipment, board products, and more – including cabinet shops and manufacturers, furniture and millwork suppliers, commercial woodworkers and others. Combined circulation with KBDN: 99,000+. Unduplicated circulation: 87%.
Sources: Qualified Remodeler, Residential Design & Build, Surface Fabrication and Wood Digest BPA Statements, 6/08. Unduplicated claims are publisher's own data.