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Merchandising

Value-Added Programs & Services Support 2009 Marketing Campaigns

2009 advertising rates for Kitchen & Bath Design News are structured to reward program advertisers for frequent insertions. Advertisers also can take advantage of KBDN’s expansive range of Rate-Saving Incentives and Value-Added Merchandising Services, designed to support marketing campaigns and increase the effectiveness of ad programs.

Offered in 2009 are the following:

• ‘Rate Protection’ Program. 2008 advertisers using a minimum 3x frequency who contract for their 2009 schedules on or before November 14, 2008 – and either equal or exceed their 2008 commitment – are entitled to 2008 rates.
• Digital Issue Inclusion. All 2009 ads in Kitchen & Bath Design News will receive, at no additional charge, a live link in KBDN’s monthly digital editions, e-mailed to 37,000+ recipients.
• AddedVantage’ Program. Advertisers using a minimum 6x frequency will receive an additional insertion at no charge. 12x advertisers will receive two additional insertions at no charge. No-charge ad(s) will be published in the issue(s) of the advertiser’s choice at the conclusion of the scheduled ad program. Note: Advertisers eligible for the ‘AddedVantage’ Program can opt to receive a credit for selected E-Media products in lieu of the no-charge insertion(s).
• Directory and Website Listing. All advertisers will receive a complimentary company/product listing in KBDN’s annual Directory and Buyer’s Guide, published in February 2009 and available online year-round on KBDN’s Website, KitchenBathDesign.com.
• New & Expanding Showroom List. Advertisers in the June and/or December issues (1/4 page or larger) are entitled to receive – via labels or e-mail – an exclusive list of kitchen and bath dealers who have indicated that they are planning new or expanded showrooms.
• ‘Top-Volume’ Dealer List. Advertisers in the April and/or August issues (1/4 page or larger) are entitled to receive – via labels or e-mail – a list of KBDN’s highest-volume ($7.5 million+) kitchen & bath dealers.
• ‘Top-Volume’ Cabinet Shop List. Advertisers in the July issue (1/4 page or larger) are entitled to receive – via labels or e-mail – a list of KBDN’s highestvolume cabinet shops, as well as dealers who report they are involved in cabinet manufacturing and fabrication.
• ‘Top-Volume’ Distributor & ‘Whotailer’ List. Advertisers in the October issue (1/4 page or larger) are entitled to receive – via labels or e-mail – a list of KBDN’s highest-volume distributors and “whotailers.”
• ‘Ad-Q’ Studies. Advertisers in the March and/or November issues (1/4 page or larger) will receive an exclusive, free “Ad-Q” study. The study, conducted by Harvey Research, measures advertising readership and effectiveness, and permits companies to compare their ads with those of competitors.
• Sales Leads Via E-Mail. All advertisers can receive their sales leads via e-mail within hours or days of reader response. (Contact your KBDN sales representative for information.)
• Reprint Service. Complimentary reprints of selected ads, as well as laminated ad reprints, are available on a limited basis, for use as trade show traffic-builders or counter displays.
  Minimum 6x frequency.