Print Advertising

Expanded Market Coverage: Integrated Marketing Options

Options Abound for Reaching Readers, Consumers, Customers

Aside from its magazine, series of educational conferences and expanded range of e-media products, KBDN offers advertisers a range of additional options for building brands and stimulating sales. In fact, the integrated marketing capabilities offered through KBDN enable the magazine and its parent company, Cygnus Business Media, to respond to advertisers’ needs by offering innovative marketing alternatives in a variety of valuable mediums, including:

• Market Research: KBDN can assist advertisers in understanding and defining the kitchen and bath market, through research capabilities that can be customized to fit a company’s specific needs. KBDN’s extensive database of key product specifiers allows for a wide range of both direct-mail and e-mail market research. Available are customized surveys that enable companies to capture a competitive edge by gaining key insights into the needs of their customers.
• Custom Marketing: Custom publications can build a special bond with an audience. Since 1957, Cygnus has helped companies improve their “share of mind” with customers and prospects through custom print products that deliver compelling information in an interesting and credible manner. Custom magazines, newsletters and other publications produced by Cygnus Custom Marketing bring products and services to life. These high-quality periodicals combine product information, research and compelling case histories in a publication that’s exclusive to Cygnus’ clients.