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Educational Conferences

Seminars Reinforce Leadership in Delivering Education to Market

Kitchen & bath product marketers will have a unique opportunity in 2009 to participate as co-sponsors of a series of educational conferences aimed at increasing the design skills, showroom savvy, business knowledge and profitability of kitchen & bath dealers, designers, showroom personnel and related industry professionals.

Kitchen & Bath Design News’ 2009 conference program will once again bring KBDN “live” to major metropolitan markets through three separate all-day seminar programs, co-produced under the terms of exclusive partnerships between KBDN and both the National Kitchen & Bath Association (NKBA) and the SEN Design Group.

PATHWAYS TO PROFIT, launched to an excellent response in 2008, is being brought to five markets – Orlando, Philadelphia, Denver, Milwaukee and the New York Metro Area – while the wellreceived PROFITABLE SHOWROOM DESIGN seminar series will continue its successful run in three new markets – Charlotte, Seattle and St. Louis. Both programs, co-produced by KBDN and the NKBA, are led by well known design authority Ellen Cheever, CMKBD, ASID, and provide practical, in-depth strategies for generating additional revenue, and increasing profits, through the use of trend analysis, creative design techniques, product applications, visual merchandising and showroom management.

In addition, the well-received MANAGING TO PROSPER IN TODAY’S CHALLENGING ECONOMY seminar series, co-produced by KBDN and the SEN Design Group, will be led by respected educators and consultants Ken Peterson, CKD, and Tom Blau. This program – scheduled to take place in the New York and Milwaukee metro areas – focuses on utilizing sound management strategies, marketing techniques and business tools to improve the financial performance of kitchen and bath retail firms in a less-thanideal business climate.

Our Instructors

Ellen Cheever, CMKBD, ASID. Widely considered to be the nation’s premier kitchen design authority, Ellen Cheever brings a wealth of professional experience and information to the topic of kitchen design. A Master Certified Kitchen and Bathroom Designer, and a professional member of the American Society of Interior Designers, Cheever has helped shape the kitchen and bath industry over the past three decades as a designer, author, educator, consultant and business leader. Cheever currently manages the Wilmington, DEbased Ellen Cheever and Associates, an award-winning design firm with clients across the U.S. A former director of educational services for the NKBA, she has spoken at many industry events and has written extensively, including authorship of a number of kitchen/bath textbooks. She is a regular contributor to Kitchen & Bath Design News.

Ken Peterson, CKD. Starting in 1968, Ken Peterson grew a small family kitchen business into a franchised network of four Connecticut showrooms, with 14 sales designers, $4.2 million in annual sales, and consistent 51% gross profit margins. Peterson became a director of the NKBA in 1972, and its national president in 1980-1981. In the early 1990s, he served as an industry consultant, trainer, conference speaker, author and trade magazine columnist before launching the industry’s first buying group in 1994. Today, the SEN Design Group, an associate member of NKBA, has 230 members in 42 states, plus Puerto Rico and Bermuda. His business management column, “Bettering Your Bottom Line,” is published exclusively in Kitchen & Bath Design News.

Tom Blau. Tom Blau started his career in the plumbing industry in 1974, and attended Marquette University’s school of Engineering. In 1984, Blau Plumbing Inc. opened a 4,500-sq.-ft. bathroom fixture showroom in Milwaukee. Blau expanded the business in 1987 to include kitchen sales and service, as well as the manufacturing of whirlpool bath tubs. He eventually became the first kitchen and bath dealer in the nation to join a buying group. In 2005, Blau joined the SEN Design Group as v.p./education.

Sponsorship Benefits

Sponsorships enable industry-leading corporations to strengthen the businesses of their customers, receive valuable exposure before key specifiers, and position their own company as a leading source of much-needed education to the kitchen and bath trade.

Seminar sponsors also receive the following valuable benefits:

• Editorial coverage in KBDN in connection with the event, as well as inclusion in advertising and targeted direct mail, fax and e-mail promotional pieces, free of charge.
• The ability to invite customers and prospects to the seminar on a complimentary basis.
• The right to have promotional literature, tabletop product samples and representatives at each sponsored seminar, to interact with attendees.
• The right to have key products included and described as part of the seminar presenter’s audio-visual presentation.
• Access to attendee lists for post-seminar follow-up.

Sponsorship Costs

Sponsorships of any of the seminars can be purchased individually or as part of a series – and can be “bundled” with display ad programs as part of a powerful, integrated marketing program that extends far beyond print. 2009 seminars are priced as follows:

MANAGING TO PROSPER IN TODAY’S CHALLENGING ECONOMY

• $5,000 for one event.
• $9,000 for two events.
• $12,000 for three events.

PROFITABLE SHOWROOM DESIGN & PATHWAYS TO PROFIT

• $9,000 for one event.
• $17,000 for two events.
• $24,000 for three events.
• $28,000 for four events.
• $32,500 for five events.
• $36,000 for six events.
• $38,500 for seven events.
• $40,000 for eight events

Notes: 2008 seminar sponsors can renew for 2009 at 2008 rates. Special “bundled” prices are available for the seminars that are co-located on consecutive days in the Milwaukee metro area (June) and the New York metro area (October). Contact your KBDN sales representative for information.