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Multi-Media & Educational Programs Reinforce Market Leadership

As the kitchen and bath industry continues to evolve, so do the informational needs of key decision-makers in the design community.

So do the goals and challenges of product marketers.

And so does the approach of leading publications striving to remain their industry's premier information source – and an indispensable marketing resource for clients.

Kitchen & Bath Design News is a prime example of that.

For years the leading monthly trade magazine in the market – tops in reader preference and advertising-page dominance – KBDN continues to extend its brand in an effort to offer not merely a peerless print product, but an integrated, multi-platform package of media products that deliver content in any format readers require... and reach decision-makers through any vehicle marketers desire.

2009 will provide ample evidence of that.

Our 27th year of publishing, for example, will see an increased emphasis on integrated marketing solutions that include exclusive supplements, research tools, custom publishing capabilities, and an expanded array of digital products aimed at providing virtual access and immediate interaction, as well as a reader experience that combines both print and online.

2009 will also see KBDN reinforce its position as a leader in education through the introduction of innovative seminars and webinars, as well as the continuation of our highly acclaimed K/BIS "Satellite Media Tour," enabling unparalleled access to consumers through TV and radio.

At the same time, 2009 will see KBDN deliver the same valuable "bread-andbutter" attributes that have made it the industry's undisputed editorial and advertising leader. Those attributes – highlighted in this, our 2009 Market & Media File – include:

• A high-quality, reader-responsive editorial product that provides timely, comprehensive coverage of industry news, design ideas, product innovations, consumer trends, business strategies and the critical issues affecting readers.
• A highly qualifi ed circulation that targets and cost-effectively delivers the industry's most infl uential product decision-makers.
• A visually-compelling, tabloid format that enables ads to enjoy dramatic, unmatched impact... while enabling advertisers to build brands and generate high levels of sales leads.
• A wide-ranging menu of innovative merchandising programs aimed at adding value, augmenting marketing programs and stretching ad dollars.
• Exclusive links with sister magazines in the remodeling, home-building, cabinet manufacturing and countertop fabrication sectors – enabling costeffective reach across multiple related markets.

At KBDN, it's all about value – the unequalled value the magazine provides to readers and the unsurpassed value our marketing partners receive in the form of exposure, service and results.

That's something that tops the long list of reasons why KBDN is the leading book in the kitchen and bath market. And it will be as true in 2009 as it's been since the day the magazine was launched.

Eliot Sefrin

Editorial Director & Publisher