Online Advertising

E-Media Ad Specifications

Advertising Specifications

We accept ads in GIF, JPEG, animated GIF and Flash (SWF) formats. Other formats must be tested and approved on a case-by-case basis.

General Requirements

Each animated GIF frame must display for at least 2 seconds.

All banners should have a hard 1-pixel border.

All banners must be sized at 72 dpi resolution.

All banners that are submitted to Cygnus Business Media via e-mail must be uncompressed (not zipped).

ALT (Mouseover) text should be no greater than 10 words.

Flash banners must be Netscape/IE 4+ compliant, as well as published as Flash version 5.0.

Advertisers must understand that all banners, when clicked, will launch the linked site in a new browser window. Banners must be designed so that interaction with the user only takes place if the user places the mouse within the advertisement area.

Advertisers may make banner or other creative changes or additions every two weeks, following the time guidelines below, although it is preferred that advertisers send multiple banners at one time and have them scheduled as desired throughout the ad campaign.

Cygnus Business Media reserves the right to reject advertising based on content, user impact, distraction factors and other situations, as determined by the staff.